Larry Macfarlane, Chief Marketing Officer
Larry Macfarlane joined XanGo in January 2009 to lead the strategic branding and marketing strategies that will help the company continue to increase global market share and support its one million distributors’ success. In this position, he oversees XanGo’s Web marketing, creative, public relations and brand marketing disciplines.
A strategic guru and highly effective global marketer and businessman, Larry brings to the position nearly 25 years of business with a reputation for developing and directing successful global business and marketing initiatives. Larry’s previous experience includes four years as a Division President at Nu Skin Enterprises, where he was responsible for developing new distributor opportunities and enhancing brand value. Most recently, he led all aspects of marketing as Chief Marketing Officer for MontaVista Software in Silicon Valley.
Drawing upon his experience and strategic skills, Larry is focusing XanGo’s marketing efforts on highlighting the unique XanGo opportunity to drive recruiting, reinforcing the company culture and developing and launching new innovative and category-creating products that will continue to set XanGo apart from the competition.
Larry and his wife have four children and one grandchild. Larry is an avid outdoors enthusiast and enjoys spending time in nature with his family.
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